Resume

Professional Experience

(add)ventures | Specialist, Strategy/Social Media
Coconut Grove, FL (September 2009- Present)
• Work with the Director of Strategy/PR to generate new business leads through research efforts and
networking with local professionals. Write proposals and prepare presentations for new business prospects.
• Assist with the formulation of integrated campaign concepts and execution across several communication specialties,
specifically internal communication, social media development, and corporate branding.
• Collaborate with leading corporations such as CVS, Marriott International, and Florida International University
to implement social media strategies across multiple platforms that engage customers and focus on long term
relationship building.
• Serve as one of the main internal resources for social media education and engagement for the (add)ventures’
staff. Produce internal education documents and attend industry events such as Social Media Club and
South by Southwest to identify industry trends and best practices.
• Leverage personal social network on Facebook and Twitter to connect with local business leaders. Write a
communications blog commenting on best industry practices as well as opportunities social media inspires.

The Miami Hurricane | Business Manager
Coral Gables, FL (October 2006-June 2010)

• Managed, trained, and coordinated 5 account managers and a public relations coordinator to sell advertising
space and event sponsorships to a database of over 300 clients that account for over $200,000 in annual revenue.
• Implemented a new sales metrics system to track account representative progress and created an Orientation
program designed to increase employee retention and productivity.
• Oversaw the circulation and distribution of the publication. Created a spreadsheet system to track the
pickup rate of the paper and identify new opportunities to reach readers.
• Notable accounts include: Whole Foods, Bank Atlantic Center, Bank United Center, American Airlines Arena,
Residences of Merrick Park, and University Credit Union.

Word Camp Miami | Event Organizer
Coral Gables, FL (December 2009-February 2010)

• Worked with a local committee to organize a community driven, social media event with over 200 attendees.
• Recruited speakers who covered a variety of topics from web development to professional blogging. Delivered
a presentation on “Finding Your Blogging Voice” which profiled industry leaders who are effectively communicating
their brand through corporate blogs.
• Secured sponsorships, event venue, and generated ticket sales through strategic use of Twitter and Facebook.

Freelance Public Relations Consultant
Coral Gables, FL (June 2008-August 2009)

• Collaborated with healthcare industry non-profits to more effectively recruit volunteers and engage potential
donors.
•  Provided consultation on design edits as well as copy edits to focus on communicating the brand story. Materials
included: press kits, brochures, donor letters, and event materials.
• Notable clients include: The Florida Breast Health Initiative and The Leukemia and Lymphoma Society of Southeastern
Wisconsin.

Education
University of Miami • Coral Gables, FL
Bachelor of Science in Communication, Magna Cum Laude
Public Relations Major
English Literature Major
Marketing Minor
Dean’s List (6 semesters)
Bowman Ashe Scholar (4 year academic scholarship)
Skills
Platforms: Windows Vista, Windows XP
Software Expertise: Microsoft Office Suite, (Word, Excel, Access, PowerPoint, and Outlook), Adobe Suite
(InDesign, Photoshop, and Illustrator).
Social Media Platforms: Facebook, Twitter, LinkedIn,
Yammer, WordPress, FourSquare, YouTube, Flickr,
Slideshare, Tweetdeck, Hootsuite.