Florida’s official tourism marketing corporation, VISIT FLORIDA, is rolling out a new integrated marketing campaign that they hope will lure back “recession-weary” visitors by pushing the Florida brand of sunshine, beaches, and entertainment to some of the country’s less fortunate residents who are toughing out a rough winter. The campaign includes print advertising, broadcast and […]
Author Archives: Jess Jurick
Top 3 Super Bowl 44 Commercials
Overall I think this year was an improvement from last year on the so called Brand Bowl front. We saw the return of some of the traditional big players like Budweiser and Coca-Cola and the now expected E-Trades babies and silly Go-Daddy spots, but who were the big winners for tonight? Here are my top […]
Thoughts on the iPad
Disclaimer: I am not a member of the “I love everything Apple and Steve Jobs is my Apostle” fan club, but I appreciate the brand culture Apple has built. For the sake of not saying what has already been said about the poor name choice for Apple’s new “game changing” product, the iPad, I’m going […]