Professional Experience

10up | Senior Vice President of Client Services
Distributed (November 2011 – Present)

Currently employed as a senior executive team member at 10up, a multidisciplinary web agency that leverages open technologies to create top-notch web experiences for site visitors and publishers.

(add)ventures | Manager, Strategy/Social Media
Providence, RI (September 2009 – November 2011)

  • Developed and implemented innovative internal and external marketing campaigns for brands such as CVS Caremark, Abbott Pharmaceuticals, and Florida International University, leveraging print, interactive, and event marketing tactics to engage stakeholders, build long-term brand engagement and accomplish strategic business goals.
  • Served as primary project manager, collaborating with client partners to establish campaign goals, define project scope, manage expectations and provide ongoing campaign reporting.
  • Notable projects included: Florida International University “Be the Boss Challenge” (Summit International Award: Experiential Marketing), CVS Caremark Marketing and Operations Conference Branding and HR Breakout sessions and Abbott Risk Management Change Program Branding and Marketing Campaign.

The Miami Hurricane | Business Manager
Coral Gables, FL (October 2006 – July 2010)

  • Managed five account representatives and a public relations coordinator to sell advertising space and event sponsorships to over 300 clients, which accounted for over $250,000 in annual revenue.
  • Implemented a sales metrics system to track account representative progress and created an orientation program designed to increase employee retention and productivity.
  • Concepted and executed the Taste of Miami, a one-day showcase of local food and service businesses, developing event branding, format, and sponsorship packages.
  • Notable accounts included: Whole Foods, Bank Atlantic Center, and American Airlines Arena.

Freelance Public Relations Consultant
Coral Gables, FL (June 2008 – August 2009)

Collaborated with health care industry non-profits to re-imagine communications collateral with a focus on communicating the brand story. Communications collateral included: press kits, brochures, donor letters and event materials.

Education

University of Miami, Coral Gables, FL
Bachelor of Science in Communication
Public Relations and English Literature Major
Marketing Minor
Graduated Magna Cum Laude
Bowman Ashe Scholar

Culver Academies, Culver, IN
Graduated Cum Laude
Honors in English