So I promised I would unplug for tonight to make up for the constant plugging in I did for 6 days at South by Southwest (SXSW). I lied. I also promised I would be blogging during my time at SXSW. That also turned out to be a lie, but this quick post, my most recent […]
Tag Archives: Social Media
Exodus to SXSW
Next week is the week that I unabashedly raise my geek flag and hop on a plane to Austin for South by Southwest (SXSW). This geek flag is not marked with a “Film” or “Music” badge, but with the uber-geek “Interactive” badge. That’s right. While everyone is catching flights to Miami for Spring Break madness […]
The Day Shamu Fell Silent
Crisis communication is hard. It’s really hard. No, really. It’s hard. Every brand has their everyday face. The face that makes you smile with quirky ad campaigns. The side that moves you when you hear a news story about the community investments they are making that transcend them beyond a simple business and closer to […]
Jess Gone Viral
I buzzed by BarCamp Miami yesterday to soak in some more local expertise on everything from Gables Home Page’s struggle to bridge the gray divide online for the Coral Gables community to an impromptu discussion on why Twitter facilitates more meaningful business connections than LinkedIn. While I was there I ran into some familiar faces […]
“Your Florida Side Is Calling” VISIT FLORIDA’s New Marketing Campaign takes an integrated approach
Florida’s official tourism marketing corporation, VISIT FLORIDA, is rolling out a new integrated marketing campaign that they hope will lure back “recession-weary” visitors by pushing the Florida brand of sunshine, beaches, and entertainment to some of the country’s less fortunate residents who are toughing out a rough winter. The campaign includes print advertising, broadcast and […]