When you pull up your media list to do story pitching for a client what information are you looking at? A phone number? An email address? Maybe even the occasional fax number? What about links to their professional (and not so professional blogs)? Are you friends on Facebook? Have you been chatting on Twitter? My […]
Tag Archives: Twitter
Hi, I’ve got a problem…
No one ever calls a customer service line to talk about how thrilled they are with a product or how fantastic their experience with the company has been. No, usually those phone calls involve a slightly frazzled to full blown furious customer who is having a less than stellar experience with your company. So the […]
The Day Shamu Fell Silent
Crisis communication is hard. It’s really hard. No, really. It’s hard. Every brand has their everyday face. The face that makes you smile with quirky ad campaigns. The side that moves you when you hear a news story about the community investments they are making that transcend them beyond a simple business and closer to […]
Jess Gone Viral
I buzzed by BarCamp Miami yesterday to soak in some more local expertise on everything from Gables Home Page’s struggle to bridge the gray divide online for the Coral Gables community to an impromptu discussion on why Twitter facilitates more meaningful business connections than LinkedIn. While I was there I ran into some familiar faces […]